Social media is a powerful tool for businesses to connect with customers, promote their products or services, and increase brand awareness. However, with so many options and a constantly changing landscape, it can be challenging to know what to post on social media. So here I layout some ideas & key-points to help you create a successful social media strategy for your business:

1. THE HEALTHY BALANCE OF POSTING

Keep your followers up to date on new products, services, or promotions. Be sure to post at least once a month on your businesses social media profiles & understand this healthy balance when it comes to posting. Potential customers when looking to purchase services / products from a business, want to see results / solutions that the business provided for previous customers. While your existing customers need & want content that is oriented to be fun, personable & engaging, as they love seeing from the people & business they always enjoy going to, & buying from.

2. SHARE INDUSTRY NEWS AND INSIGHTS

Sharing relevant news and information about your industry can help establish your business as a thought leader and keep your followers engaged.

3. USE VISUALS

Posts with visual elements, such as photos or videos, tend to perform better on social media. Consider using eye-catching images or creating graphics to share information or promote your products.

4. ENGAGE WITH YOUR FOLLOWERS

Social media is a two-way conversation. Take the time to respond to comments and messages from your followers and ask for their feedback or input. This can help create a sense of community and build relationships with your customers.

5. USE HASHTAGS

Hashtags are a great way to reach a wider audience and connect with others in your industry. Use relevant hashtags in your posts to make it easier for people to discover your content.

6. MIX IT UP

Don't be afraid to mix things up and try out different types of content. This could include polls, quizzes, live videos, or user-generated content. Experimenting with different formats can help you find out what resonates best with your audience.

Remember, the key to success on social media is to be consistent, authentic, and engaging. By following these tips and staying true to your brand's voice and values, you can create a social media presence that helps your business thrive.

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